How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged the bullet once. Will they do it again? This documentary investigates the history of the food industry’s use of sugar, its health impact on society and the politics of the “new tobacco.” It’s dangerous, it’s everywhere, it’s PR-protected. But has the sugar industry finally met its match?